Its overriding goal is to build lasting investment value by working on pioneering business ideas with truly global potential, which greatly benefit from the new consumer and technology trends.
By developing unique product and service concepts for variety of consumer markets, from fashion to health and entertainment, Anporia addresses its offer to a large international audience, open to diverse and repetitive shopping.
ANGELEO Investment House is the author of a vast majority of new business concepts, and the sole or dominant owner of all ventures in Anporia’s portfolio.
Its aim is to create a portfolio of strong market brands, commonly recognized within its own specific areas of consumer interest.
All projects initiated by Anporia are managed by entrepreneurial and independent business partners, capable of proposing new ideas and leading unique commercial ventures. They are also encouraged to look for any mutual benefits existing within the entire group.
No subsidiaries of Anporia own any manufacturing facilities and they outsource all production and logistics functions to selected subcontractors.
betting on an attractive franchise potential of all “harder” business concepts (Lodeon, Anporium, Eagers Cafe, Hubu Life, Universal Vision);
using the already well tested direct-to-consumer model by pushing the Internet and social media for all “softer” business ideas (Vogue Nouveau, Eagers Club, You & Joy, WIN2LOVE, Anporium Challenge);
working with existing networks of distributors for some specialty products (Fandom Fragrance, Vodola Spirit).
An important element of the adopted market strategy is a justified belief that the world of advertising (including social media) is currently undergoing intensive changes in search of new forms of access and that products offering positive emotional associations will constitute a relatively attractive form of support for the image of many companies.